The Origins of Terminal.Shop
That's amazing. I I truly am better than everyone else.
Adam:You really are.
Dax:It's wild.
Adam:Look at that self control. Oh, hey. How's it looking?
Dax:What are you eating?
Adam:Cereal. I was just kinda flushing it out of my mouth with some water.
Dax:What kind of milk do you put in your cereal?
Adam:Soy milk. Go ahead. Go ahead. I'm braced
Dax:for it.
Adam:Sometimes oat milk. But mostly, we get oat milk for my youngest who prefers it. I mean, it's better. It's sweeter. It has sugar in it.
Adam:It's delicious. But I stick to soy milk.
Dax:Yeah. I've told you the thing that ruins oat milk. Right? No. It's got a higher glycemic index than a can of Coca Cola.
Adam:Oh, jeez. Okay. Yeah. That that does ruin it for me. No wonder my 4 year old loves it.
Dax:Yeah. I was gonna say when you said that, I was like, yeah.
Adam:Might as well just get him some Coke, I guess.
Dax:To be honest, it doesn't taste to me, it it's really weird because I'm like, this definitely doesn't taste as good as a Coke. Like
Adam:Like, all the all the glycemic index without the the taste of Coke. Yeah.
Dax:That'll be fantastic. I did
Adam:used to love Coke. I haven't had soda in a long time. Oh, really? But I always enjoyed it's like certain foods that I really miss, Coke. Like, any kind of, like, Italian, like, marinara stuff, I always loved, like, Coke with spaghetti or, like, pizza.
Adam:So good. I replaced it with kombucha.
Dax:That's true. You know, I the the kombucha that I I gave you, the green apple one, that to me just tastes a 100% like soda. It's it's, like, fizzy. It's sweet. It's, to me, exactly as good as soda.
Dax:And I'm like, there's no way that this nothing in life is like that. Nothing in life is like these two things are exactly as good. And one is good for you and one is bad for you. Right? Yeah.
Dax:Yeah. There's no way. No.
Adam:There's usually a trade off.
Dax:This is okay. Yeah.
Adam:I I will say there's not really, like, another drink I've had that kinda, like, has that dark soda, like, Coke taste. Mhmm. Like, I I drink a lot of Mountain Dew growing up, and I do feel like the pineapple kombucha one to one replacement. Like, I feel good about it. But if you want that, like, dark cola taste soda, or pop, or we talked about this in Florida, all the different names.
Dax:What do you guys call it?
Adam:We call it soda. Well, some people in the Ozarks call it sodie pop. Sorry. Oh. Because we're awful.
Adam:We're the armpit of America. Sorry. Continue.
Dax:No. I mean, you were telling us about the really funny thing where Casey calls everything a Coke even if it's not a Coke.
Adam:Yeah. No. That's when I first married her. She's since acclimated to the Ozarks, and she does just call it soda now.
Dax:Now she calls it soda pop.
Adam:We don't really say the word a lot because we don't drink we don't drink it. But, yeah, everything in the south like, she's from Atlanta. Everything is Coke. Like, what kind of Coke you want? Sprite.
Adam:This is makes
Dax:the so funny. Yeah. I mean, it was really it seemed really random to me until I remember that, like, Atlanta is where a Coke's dish chews and everything. So
Adam:It checks out. It's so funny how cities, like, take on the identity of, like, the biggest company in them. Like, it's such a big part of the culture in any given city, like, the biggest mega corporation there. Like, the stadium's always named after it. It's like there's this weird hometown pride about buying the product from the company that is based there, which I it makes sense.
Adam:I mean, it's tribalism probably at its finest, I guess.
Dax:And a lot of people, like, probably work there,
Adam:and that's
Dax:where they make their money and and all that stuff. I never actually lived anywhere that was like that because growing up, everywhere I'm from, their parents worked in New York and they commuted.
Adam:In New York.
Dax:Obviously Everything. Yeah. Yeah. I lived in New York and yeah. Not one thing.
Dax:Here in Miami, there isn't really anything either.
Adam:American Airlines. Right? Isn't that
Dax:Well, we did we did have yeah. The arena was called American Air but is American
Adam:Airlines based by the arenas. I think they were based there. Yeah. I don't think they would I don't think they would do the stadium deal otherwise.
Dax:Based here?
Adam:I guess. I don't know. Maybe not.
Dax:That seems weird to me.
Adam:Well, now I just I'm I'm a search away from knowing the answer, so I'm gonna know the answer. Because Miami doesn't feel very American,
Dax:you know? Yeah. It's at the pilot.
Adam:Headquarters
Dax:For Delta?
Adam:Fort Worth? Tech yeah. For Delta. Fort Worth, Texas. Well, then why did they Oh, Miami.
Adam:They also have crew bases in Charlotte, Chicago, Dallas, Fort Worth, Los Angeles, Miami. Okay. This just got really stupid. I don't need to keep reading. This is f It's like every major city.
Adam:Yeah.
Dax:Well, they renamed the American Airlines to the FTX arena, and, you know, the whole FTX thing happened.
Adam:Wait. FTX? Like Yeah.
Dax:They bought it from they, like, bought it out from, American Airlines.
Adam:That's the guy. Right? The curly headed what's his name?
Dax:Yeah.
Adam:What's his name?
Dax:Yeah. It's also SBF.
Adam:SBF. There's
Dax:some more acronyms. Yeah. Sam Bankman Fried. So they they had it, and their thing blew up. And then the arena was like, like, we didn't get all the money up front, so this is a problem.
Dax:And it's crazy because you think, oh, just the name. You know? It's the thing on the outside. But, like, every single piece of material, like, all the napkins, like, every sign, like, every little spot that you can print something has FTX on it. And now someone else bought it, and I just like, the name is so hard to remember.
Dax:Kite Kaseya Center.
Adam:What? What is that brand? I guess, good job getting a stadium so maybe people will know what your thing is because I've never heard of Are you
Dax:kidding me? What? Kaseya, IT and security management for IT professionals.
Adam:Like We've never even heard of it? I mean, I guess, it's that corporate world. There's, like, a corporate IT world that we just don't overlap with at all.
Dax:But you're you're actually right because it seems like they're based in Miami.
Adam:That whole world, just like the like, every time you go to an airport and you see the signage, like, all the IT signs are like, what is that company? What do they do? Like, IBM just bought what did they just buy?
Dax:HashiCorp. HashiCorp is not a random company.
Adam:No. HashiCorp's not random. But, like, what does IBM do anymore? Like, they still exist. Oh, man.
Dax:IBM is so crazy. My friends used to work there, so I got, like, to peer inside. It is, it is so weird. It's just okay. Actually, I think I can explain it really, really easily.
Dax:Every company in the world is now a tech company because you need to employ and build tech. Sure. Even if you're, like, manufacturing peanuts. I don't know. That's that's a wrong word.
Dax:Manufacturing peanuts.
Adam:Yeah. We make the peanuts here. We don't this isn't just like picked from tree peanuts.
Dax:Yeah. It's like you need software engineers, like, you know, built up for the logistics and everything.
Adam:Yeah.
Dax:And these companies just hire IBM. They're just like, hey, IBM. Like, tell us what to do. And there's this giant army of IBM consultants that just push a bunch of, like, weird bullshit. And it, like, kinda, like, does something, but it's usually, like, kinda useless or inefficient, and they have, like, all these weird things around it.
Dax:So, it it's like, yeah, they have a bunch of technology. They have, like, a cloud. They have cloud products. They're all horrible, but they have this massive consulting arm, that just does these things. And it's funny, like, their whole marketing thing is their marketing is all scams, in my opinion.
Dax:It's just like and so for some reason, we don't call it that. Like, they'll do something like Watson AI is curing cancer, and they'll do some, like, crazy partnership with, some, like, cancer notable clinic.
Adam:Yeah.
Dax:And it'll be, like, big and splashy when they announce it. And then if you actually, like, follow these projects, they're just, like, like, they're nothing. Like, nothing there's nothing that happens, and they're they're, like, useless or, like, they just do these, like, PR announcements.
Adam:Marketing dollars.
Dax:Yeah. Yep. Wow. And I get some, like, business for consulting. And and they also it's they also make, like, $1,000,000,000 a year on just real estate stuff just because they're, like What?
Dax:So big, and they release their office space. They're also crazy patent troll. They suit they make, like, a bunch of money every year just from chasing, patent stuff. It's just like
Adam:Oh, my word.
Dax:Just like a company deep in death, but, you know, the death can last
Adam:That that's the thing.
Dax:For a 100 more years.
Adam:Come yeah. Companies, it's such a slow death. What's the parallel? Because I've read books. There's that book, Scale, I think.
Adam:I don't remember. There's some books.
Dax:Liz was talking about it. It's not not my, like, cities
Adam:are unkillable. Right. Like, cities live forever, almost. But, like, businesses are like people. They die.
Adam:That was a realization for me. But then, like, I'm trying to
Dax:think But some businesses don't.
Adam:Yeah. Yeah. But some, they don't. What is the parallel with a human that is like IBM? Like, who is the human version of IBM?
Adam:You know what I'm saying? I guess our politics
Dax:are made up
Adam:of I was gonna say. Yeah. For for our international listeners, well, they're probably all the same all over the world. Whatever. The US is, like, all old people.
Adam:Like, all the politicians are old people in America, and that's just a fact. I'm not old shaming.
Dax:Sticking around forever. Yeah.
Adam:I just I just wanna write off that entire, like, enterprise everything. It's just, like, irrelevant to me. And then I'm like, oh, that's pretty reductionist or something. Is that the right word? It's just, like, very, naive of me or something to be like, that stuff doesn't matter, when it's, like, most of the global economy, probably.
Dax:Yeah. It's just I mean, it's one of these situations where if you take, again, I'm gonna stick with this. I'd say the largest peanut manufacturer in the world.
Adam:Let's go with coffee. Can we do coffee manufacturer?
Dax:Yeah.
Adam:Oh, I
Dax:actually learned a bunch about this too recently. Like, they're probably a company that's been around for a 100 years, and they probably own massive physical things in the world. Just like land, like, just physical assets they have.
Adam:Yeah. Factories.
Dax:And the and this business is probably horribly run by modern standards. It could probably be, like, a factor of 10 x more efficient, and they make 10 times as much money. But it's literally impossible to spin up some way to, like there's, like, no angle to attack them with with something new. So on one hand, yeah, like, you're right. Like, that's, you know, a huge part of the world.
Dax:On the other hand, it's like it's not representative of anything of the way the world should be, really. They're just like they're like a legacy. They're factored in to, like, you know, they started this business at the right time, and it's gonna be around forever just because of that.
Adam:Yeah. And I'm sure this applies to, like, every industry. But I feel like I can more, like, more, safely criticize tech stuff. Not safely, but, like, it's a little more appropriate. I feel like I know something about software.
Adam:Yeah. So when there's companies like IBM that do what they do, I'm just like, that doesn't matter.
Dax:Yeah. Because they have a cloud. And, like, we know like, being, like, experts in that space, we know it's, like, a 100% garbage. There's, like, nothing of value there. Yeah.
Adam:It's not an aversion to big companies. Like Amazon, great. AWS, relevant. IBM, not. So it's just like the legacy.
Adam:There's there's legacy stink all over a company like that.
Dax:So you said you said coffee manufacturers. So, so in our call in our call that you missed because you refused to sacrifice your body Oh,
Adam:who was were you all on that call? Is that the only one that missed that call? No.
Dax:No. Just me, me, TJ, and Liz.
Adam:Okay. Because I feel like we need, like, a team call. I feel like we need to all sync at some point.
Dax:We'll we'll do it next week. Okay.
Adam:Yeah. I just don't introduce, like, overhead. Because every time I think of something like that, I'm like, DASK, I'll be like, no. We don't need calls. We can just async.
Adam:Like, you're right.
Dax:No. You're always right. We can have them as needed. It's just, I just never wanna put anything on the calendar that's recurring.
Adam:Yeah. I think half of it is just, like sorry. It's not even a recurring thing. I think half of it is just, like, we just had a moment. It'd be nice to just, like Yeah.
Adam:Yeah. Hang out, just
Dax:talk a little bit. No. And I wanna do that. It's just like we're, like
Adam:Oh, yeah.
Dax:Yeah. I'm not. And stuff. No. You're good.
Adam:Okay. Continue your story.
Dax:The next week. So, anyway, we talked to for context for everyone, we talked to our roasting partner, and he was just giving us so much, like, interesting information about the coffee industry. And he was saying that well, he's trying to explain the economics of the whole thing because he was talking about, like, you know, what it takes to make the thing of Folgers, which is, like, you know, the cheapest coffee you can get. Mhmm. And he was describing the process of, so this this the coffee that he gets, it's handpicked.
Dax:Like, there's literally someone, like, picking the beans by hand, like, 1 by 1, and it takes them, I think, instead of day to pick a pound of coffee.
Adam:Wow.
Dax:It's not like this massively efficient process. But then the the people that these, like, massive coffee companies, they literally just have these machines that go out and just, like, do this automatically. But they're literally getting, like, branches, birds' nests, like, all this random crap in there. Mhmm. And, like, then it's, like, obviously, like, crazy processed in a similar way, and
Adam:there's, you
Dax:know, all this error that happens. No. I mean, it it doesn't like, there's only so much you can do. So you're literally getting that stuff in your and he he also mentioned that oh, and they also over they they, like, burn it. They basically, like, roast it way too hard
Adam:Yeah. To the point where he said purify it because it's so gross?
Dax:I think it's like yeah. Like, they they can't afford margins of error. So they just, like, you know, like, roast the hell out of it, to get this, like So and and maybe, like, last longer or something when you when you do it that way. But the point is that the these are optimizing for are not related to taste or, like, quality. Right.
Dax:And he also mentioned that they roast it so aggressively that there's some way to measure this. It's like how, long something burns for. It has, like, a higher point than than wood.
Adam:And, like,
Dax:if you, like, burn
Adam:a piece
Dax:of wood yeah. If you burn a piece of wood and burn, like, the cool amount of this, like, coffee, the coffee would burn longer.
Adam:Wow. So
Dax:it's it's just like this really messed up process. And then he was saying that, the coffee farmers in South America, the average age is 65 because the next generation just hasn't really been able to find a way to compete against that type of thing.
Adam:That's where your tweet came that we're gonna run into problems with not enough people.
Dax:No. That was actually before. No. That was actually I tweeted that before.
Adam:Oh, okay.
Dax:No. No. It's not that there aren't enough people. It's just that, like, because these bigger companies just do run that process and sell the coffee for super cheap, they just haven't been able to make there's just not as much opportunity for, like, people doing it in this more direct way.
Adam:What happened, yeah, with, like, livestock in America. Like, the big Yeah. Mega players kinda took over, and it's less family owned farms, I guess.
Dax:Yeah. And they're still there, and they still will be. But, obviously, it's it's like a smaller number than before. Yeah. But at the same time, the demand for, like, better quality coffee is also go going up Yeah.
Dax:Which is why, like, operations like his are, like, are important for that for that industry.
Adam:And operations like ours. Let's talk about it. I just all I could we can talk about terminal the entire podcast. People can just deal with it. Like, we're we're having some fun right now, and there's probably a lot to discuss even I don't know how much we wanna talk about.
Adam:But, well, we're we're pretty open around here. We're we'll talk about it all. Right? It's nothing secret.
Dax:I don't wanna give away anything that's gonna be a surprise. Like, I don't wanna
Adam:Well, yeah. No. Like, things that are to be announced things, we won't talk about. Yeah. I don't know.
Adam:We just had kind of, like, an online moment. I think we well, what I don't remember on our last podcast what had just happened. I guess, did we launch before that podcast?
Dax:We just we had just launched. Wait, hang on.
Adam:We didn't go for sale with the first bags. Right? We had just, like, announced it at React Miami. But since then, we opened it up for sales. Right?
Dax:Yeah. Yeah. Because we opened it up on Monday this week. Man, it's funny. Whenever you do a launch and this happens with SSC also.
Dax:Whenever you do a launch, you're like, oh, yeah. We launched 3 weeks ago, but it was like, no. You launched, like, 2 days ago.
Adam:It's been it's been a long week.
Dax:There's just so much stimulus coming at you that, it just slows down time or speeds
Adam:up time. So since the last podcast, we launched sales. We could talk about that. That's that's new information.
Dax:Yeah. Yeah. So we launched on Monday, and we sold out by Tuesday.
Adam:Yeah. Within 24 hours.
Dax:Right? That's great. Yeah.
Adam:And that's US only. Sorry.
Dax:Yeah. That's US only. That's not bad. A lot of people begging us. Please ship to Canada.
Dax:Please ship to Brazil.
Adam:So far away. Sorry.
Dax:My biggest issue in life is that everybody I like doesn't live next to me.
Adam:I know. Right? Like, the whole globalization thing is great until you're like, what if I wanna be in the same vicinity as people?
Dax:I know.
Adam:That's the only part they haven't figured out. If teleportation were just a thing, it'd be amazing.
Dax:I know. Why can't everyone just live where I wanna live?
Adam:I will say, Casey and I may have found a solution to our problem, which is we built this amazing house that we love. It's our dream home. And then we realized we could build it again, like, the exact same house in South Florida. Like, why not? Like, we'd still have our house.
Adam:It'd just be like our kids wouldn't even know the difference. They'd just, like, walk outside and be like, this is different. But, like, mostly, they wouldn't notice. We're doing it.
Dax:You guys are crazy. Yeah. We'll see. We love the house. Funny.
Adam:It's like, if we just had it down there, we'd have the best of all the worlds. Anyway That
Dax:is so funny. You instead of doing that, you should just, like, lift your house and travel Oh,
Adam:there you go. Put it on a few trailers and just take it with this.
Dax:We really love our house. Yeah.
Adam:This specific one.
Dax:Yeah. So the reception was really crazy. Like, we got, like, the amount of, like, went really viral. Yesterday, it was on top of Hacker News. We're actually waiting to submit to Hacker News till later, but someone someone sent it.
Dax:And, like, we were at the number one slot for a good amount of time. Like, hundreds of comments.
Adam:Did you I just looked at this morning. It's, the points on our post. And I'm not a big hacker news guy, so I don't have anything to put it, into context. But it was a lot. I don't know.
Adam:Now I sound like a nerd. Like, I'm No.
Dax:It did really well. Keep it scored. It did really well.
Adam:And on Twitter, people are very excited. Very excited.
Dax:Our Twitter account is at, like, 10 k almost already. It's probably hitting 10 k right now, followers. Yeah. Crazy amount of impressions. Every tweet we post is going insane.
Dax:So really exciting launch.
Adam:Chuck a nerve.
Dax:Yeah. So that that's really good. I'm very annoying, so my reaction to it is like, that's good, but, you know, it's kinda what I expected. No. Yeah.
Dax:I mean, it's definitely like
Adam:Like, there's a part of me that kind of, like, wishes it didn't maybe go quite so insane right off the bat because I do I I'm leery of the, like, flash in the pan. Like, there's downsides to this kind of thing. And, like, we're trying to build a real business here. This isn't just, like, a marketing stunt. There's a lot of people that I feel like their reception was sort of like, wait.
Adam:Oh, it's not a joke? Oh, like, you're actually selling coffee? Like, no. We're actually trying to build a real business
Dax:here. Yeah. Exactly. And and, like, I think it'll be fine. Like, I think I think the next round when we so the plan is we're gonna open it up to once we have our process in place, it's not gonna be this like, oh, we're selling x number of bags.
Dax:We just have you you can order whenever you want. We roast every week and we ship every week continuously. I don't I think it'll take us a while to get back to this many orders, but I don't think it's gonna be like like, I think it's something that'll just grow over time. Yeah. But I just really need to, like, see all the numbers and look at, like, just the standard process we run with everything else, I was gonna be able to do that Yeah.
Dax:With this. And then I'll kind of understand a little bit better. But, yeah, so it was really good that I got a lot of attention. But, you know, it's all about reordering and people forming a habit around this thing
Adam:Yeah.
Dax:Which takes time.
Adam:Yep. But it's very exciting.
Dax:And people are really funny. We had some really funny funny replies, things that we're gonna steal
Adam:Oh, yeah.
Dax:Our own marketing, for sure.
Adam:That's the best part about, like, getting attention on the Internet is you just steal everybody's ideas when they, like, throw them at you. They're like, here's good ideas.
Dax:Yeah. That's awesome. On the negative side or not not negative. Just like a funny Yeah. Reality of the world.
Dax:So I was telling you yesterday so I've I've been talking about this thing where, like, my big place I got my barbecue from, Kamado Joe, where I'm like, man, that's just such a great business. You go in every day. Mhmm. Just do this really wholesome thing, and people love your product, and it's great. And I was, like, imagining that.
Dax:I was like, oh, this coffee thing is very similar. Like Yeah. We're just selling coffee. You know, a lot of people like coffee through the terminal. It's fun.
Dax:It's goofy. Like, it's not serious. Yeah. And then I realized you know what? I was painting, like, a very rosy picture of the other thing.
Dax:Because no matter what it is, no matter what your thing is, no matter how silly or stupid or nonserious your thing is, you just get haters. And I don't under I guess, it's, like, so mind blowing to me that even this okay. My robot SST, I get it. Like, you're an annoying engineer. You disagree with something I say.
Dax:You're gonna be annoying. Yeah. I totally get that. But that happens again with this stuff, and it's, like, mind blowing. Like, it's just how can you have any kind of again, most people, even if they are not they're not gonna buy from us, even if, like, whatever, they're like, this is cool.
Dax:Congratulations, guys. Like, a very normal response. Yeah. But then, like, every once in a while, the message today being like, oh, you guys just wrapped charm CLI
Adam:and called it a product. Like, that was funny to me. I the I know.
Dax:It's like anyone using any library ever. Like, oh, you just wrapped, You know? Like
Adam:Never mind the bagging, the coffee beans, and all the many, many things that went into this. I mean, like, lots of time and effort and thought and creativity went into this. But, yeah, we basically just wrapped the library and built the business.
Dax:It's it's one thing where like, the library has nothing to do with coffee or and it's like it's like going to Airbnb and being like, you guys just wrapped the reaction.
Adam:That that one, I didn't even that didn't even register for me. But it is funny, the people who, like, keep, it's like they're following you around. Everything you do, they're, like, there on every medium. Like, there's this there's this person who's very convinced that we're going down because we're doing illegal things because SSH is not secure, and here's why. And he's, like, following us on literally every platform.
Adam:Like, don't worry. This is all gonna go away. Like, no one was worried. Like, no one is expecting it to go, what what is your problem? It's like he really needs to see it fail.
Adam:It's, like, part of his identity.
Dax:And it's funny because when I see people like that, I'm like, oh, this is what prevents like, you think of it. Everyone has ideas, but taking an idea to 0 to making it happen, there's just so many things that can get in your way. And, like, so few people really, you know, follow through on these things. And when I see stuff like that, it makes me realize, like, oh, there's just so many ways you can just sabotage yourself. Like, a big part of business launching anything is ignoring the rules and getting to a place where if you're successful, then you can deal with it.
Dax:So in our case, does Stripe explicitly say, yes. You can collect credit card information through SSH? No. They don't. They don't explicitly say that anywhere because why would they ever Yeah.
Dax:Have considered this flow? Like, obviously, maybe maybe literally no one has ever done this before. Yeah. But, you know, they do provide a way to support this kind of thing more generally.
Adam:Mhmm.
Dax:You don't have to use their widgets. You can collect the details yourself and tokenize it through their API. Like, it's a very standard thing that they support. That said, they might still come back and say the specific way you're doing it is you know, doesn't work. Yeah.
Dax:Like, you know, you guys need to do that. If they say that, we'll come. We'll go Yeah. We've got we're actually even planning More than 1 back line. Changing it.
Dax:Right?
Adam:Yeah. Yeah.
Dax:Yeah. We're, like, there's so many different flows that we can do, But so many people out there will just get stuck on things like this and not progress. They'll be like, well, technically, that's probably wrong as well as, like, a black and white thing. Yeah. Instead of realizing, no.
Dax:You can launch and then get somewhere and then, like, figure it out later and then get to the next point, someone in new product that I figured. That's just how all this stuff works. And there's I think people a lot of people are just so, like, it is not natural for them to think that way.
Adam:Yeah. There's also, like, the people who will just immediately hate this new thing because of the people behind it. Like, there'll be people who don't like individuals like you or Prime. You know what I mean? Like, somebody that, like, is on Yeah.
Adam:The the wrong side of the social graph, and they're just not happy to see us do anything. So there's that too. There's 5 of us. Like, we have enemies. Yeah.
Adam:So, yeah, it's it's it's interesting. Like, we all have a lot going on. This is not our main thing. But you, like, bring us all together, and we're all kinda it's just so fun. Like, it's just so fun creating new things and doing it with different people.
Adam:And, especially just like a small group of very talented people that everybody is good at what they do. There's just something electric about that. Like, you know this. You've you've worked in small teams. You're working on another small team right now.
Adam:There's nothing better in life. Like, I used to think I've enjoyed, like, solo work. I did a lot of independent work. No. It's small teams.
Adam:That's that's the dream.
Dax:It's funny. So me and Liz were talking about this yesterday, and she was like, oh, this is the first time I am working on a competent and talented team. Yeah. She's like because you can work on a small team where everyone's an idiot. Oh, yeah.
Dax:Sure. Again, so the default. And she's like, yeah. Every single person is, like, really, really good at what they do, and you can just trust them to go and do it. And to be honest, my first experience with that was also with SST.
Dax:Like, it's also a new experience for me. And it's so funny because once you're in it and you, like, work that way, then you look at all the conversations about, like, here's how to build a team. Here's the process you need. And just, like, you just realize everyone is just compensating for sucking. Yeah.
Dax:That's basically
Adam:what it is. So true.
Dax:Like, you you you need literally nothing when your team is good.
Adam:You
Dax:need, like, so little. You need, like, a general correct decision, but, like, all the details are so broad. Like, people just grab things and go, and it comes out good. Like, you need like, all the stuff people spend all their time talking about, like like, should we do agile? Should we do this?
Dax:Like, is remote work out okay? Like, how do how like, you need to over communicate. Like, all these, like, stupid things are just, like, so irrelevant. Yeah.
Adam:Just, like, have really
Dax:good people. Shocking when you're on that side. Yeah. I know. It's it's just so funny when you're on their side.
Dax:It's just like, man, it's so it's so great that, really, none of that matters.
Adam:Yeah. Yeah. It's the best.
Dax:I was thinking that's actually actually that's actually how you because everyone's like, every single company is like, oh, our team is so good. We only hire the best people. Every single team. 100% of companies only hire the top 10% of people. Every single company says that.
Dax:But it's it's so easy to measure. Just measure how much process you have. Yeah. Like, if you guys are talking about, like, I don't know, just, like, the exact pull request process that you need to follow. Meanwhile, we have 5 people just eating shit straight into the main branch and not even you know?
Dax:Yeah. It just doesn't matter.
Adam:It doesn't matter. I regret I'm sorry that I created a to do dot markdown file,
Dax:because it just needs to be deleted.
Adam:I don't think we've used it since. I kept trying,
Dax:like, 3 things,
Adam:and I was like, never mind. I don't need this.
Dax:This is stupid. I mean, I did a bunch of that too. Like, you you just recreate process over and over. Yep. It's an instinct.
Adam:Yeah. It's, it really is like an a unique collection. I feel like the skill set on our team I I do feel like when I think about, like, the excitement around it, it's like, oh, you but you could, like, raise off this excitement. And my first start, we raised off of literal social media vibes. Like, that'll carry an early round or 2.
Adam:But then it's like, what? We don't need anything else right now. Like, we don't need outside investment. We don't need other people. We literally have everything we need to, like, go do this thing, and it's so fun.
Dax:Yeah. I know. That's the funny part. Like, it's it's, it's, I mean, the the the the clear thing is I think people mix this up and I think weirdly VCs are actually even pretty bad about this themselves. Like the trade off we're making is there's a ceiling to this type of thing.
Dax:Like, this is never gonna be a world changing multibillion dollar business. But by choosing not to do something like that, then it's a kind of very straightforward that you can grow, you know, just through selling more, selling more, selling more, etcetera. But, like, oftentimes, I see VCs invest in businesses like this, and I'm like, I don't get it. Like, you're supposed to be investing in things that are, like, crazy bets. Yeah.
Dax:We're not making any kind of crazy bet, really. No. Right. We're making a slight bet, which is, you know, the developer audience is big enough that they can Yeah. They're willing to buy stuff consistently, but it's not like a massive bet.
Dax:We're not trying to create anything totally new. Yeah. Yeah. Yeah. But I think a bunch of VCs would invest in this, and I'll be like, you're dumb.
Dax:Like, why like, why would you? I was gonna tell you the other day. I was like because you're like, I bet we could raise off of this. And I was like, that's weird because I wouldn't invest in
Adam:this. Yeah. Yeah. Well, you're smart.
Dax:But you're right. You probably could. Anyway, as I say, it's like you're smart, and, VCs are not.
Adam:Yeah. I I literally just was trying to have the thought exercise, like, what would we do with capital? And I I couldn't come up with anything. I mean, in my mind, it's like No.
Dax:There's probably some stuff we could just make easier, but it's just, like, not. Yeah.
Adam:I don't know if David David probably doesn't listen to our podcast. I feel like if we could make David full time, like, design is it's, like, everywhere. It's, like, we literally need it everywhere, and I feel like he could just be slinging stuff all day long. It's like the first thing my mind went to.
Dax:Yeah. Yeah. Anyway, getting
Adam:way too specific here. I forget it's a podcast sometimes. I probably said that, like, a 100 times.
Dax:Remember that age hacker news comment? So in, one replies and a person that posted is probably gonna hear this, but we found it really funny mostly because I misread it first. In the Hacker News post, someone was like, oh, the 2 the 2 of the people working on this have, podcasts in parentheses. If conversational and off topic sometimes Sometimes. About about tech.
Dax:And I was like, well, first I read, controversial. Yeah. Yeah. And I was like, woah.
Adam:Oh, we're controversial. We're so edgy. Yeah.
Dax:I was like Look
Adam:at us.
Dax:But then I was like
Adam:Wait a minute.
Dax:I'm sure we're slightly controversial, but then I started thinking about, are we, like do we, like, convey some kind of, like, weird political vibe that are people picking up? I went really deep on this and to, like, from, I think, 5 minutes before I realized that conversation. Conversation. Oh, and I was like, oh, yeah. The world
Adam:we are conversational. Yeah. I I do feel like there's, like, some people that have voiced wanting to hear, like, the genesis of all this, like, come some of the backstory or even how we're how we're building it. Like, there's a lot of, like, how would you even do this? And I guess I didn't realize this wasn't super common knowledge.
Adam:Do you wanna talk about, like, how we built it, like, the tech? I think the Genesis part is hard for us to talk about.
Dax:Oh, oh, oh, like the the the little terminal part? Yeah. Yeah.
Adam:Like, just the the underlying stack. We're gonna open source it all at some point, so it's not like Yeah. Yeah. I'm actually
Dax:really excited. I'm really excited to open source it because I think it's really interesting. Because on one hand, it is a terminal app, which is old school, but there's something like in a lot of ways, it's like a very modern app in terms of how it's built. Mhmm. It wasn't a lot of work to do the terminal thing
Adam:Yeah. Right.
Dax:Because we didn't build any of the SSH stuff. Yeah.
Adam:It's basically the whole business.
Dax:And we called it a startup. We just wrapped charm.
Adam:Charm is great, by the way. Love charm.
Dax:Yeah. So we we came across this library in Go called charm, which I sorry. It's a company called charm. They make a series of libraries. I knew about them for a while.
Dax:They make this thing called bubble tea, which is a way to do, like, really, like, crazy terminal UI stuff. And they, like, kinda handle they have, like, little components that are for, like, more complex things, like inputs and things like that. Mhmm.
Adam:And
Dax:they help you, like, really push the bar in what you can do in terminal. And I came across them because we're using them for SSC and, like, we're very interested in that type of thing. Yeah.
Adam:And, like, bash bunny. Shout out bash bunny. I mean, the streamer circle. Yeah. Yeah.
Dax:So we've we've, like, known about this for a while, but I didn't maybe I saw this and I forgot, but then we came across their other library called Wish where you can take any bubble tea thing, which is usually a CLI you run. That's the target. But you can just mount that same UI over SSH. And we realized, oh, people don't have to install anything, which is awesome. Like, the idea of that you don't have to install any CLI to get this experience, like, that's really cool.
Dax:And that was it. Like, it pretty much handled everything. There's there's a lot of little quirks, like, just so many little weird things to reconsider because anything from just, like, the terminal not having different text sizes, like, you just need to think about UI completely differently. Mhmm. Just so, like, the color stuff that you've been, like, wrestling the past Mhmm.
Dax:Couple days. It's funny. So you you so the issue was in light mode. Stuff looked off. Someone reported an issue to me today for SSD about how our colors look off in light mode.
Dax:Yeah. I'm like, oh, I know You know why. I know why now. Yeah. Yeah.
Dax:So there so that's like the SSH part, but then the SSH app, you can think of it like a front end. Like, it doesn't actually do any of the business logic. It just talks to an API. And the API is, like, a totally different angle. It's, like, on Cloudflare Workers.
Dax:It's, like, using all the experimental stuff. So it's a mix of Cloudflare for the API and then AWS, Fargate ECS for the SSH app. And we've been able to use SCIon for this because we can deploy across multiple different providers. And it's been particularly useful because, yes, we're using Cloudflare for the API, but we also need to guard the SSH server from DDoS attacks, which is like Oh,
Adam:we saw one pretty early. Right? Like
Dax:Yeah. Well, that was on the API. But
Adam:Or that yeah. Yeah. Yeah.
Dax:But, I mean, I think it's because our domain like, we didn't create our domain. Like, we bought it from someone. Yeah. Like, the moment I just threw everything up, just like getting hit with, like, a bunch of random stuff Yeah. In using SST, being able to configure, like, oh, like, Cloudflare's product called Spectrum.
Dax:Like, put it in front of the SSH stuff, sorting proxies through. Yeah. It's it's like a mix of all these different things coming together, and it works really well.
Adam:It does. It works great. I started thinking about, like, I I need to better understand the mechanic. Like, if I I need to sit down and, like, diagram exactly exactly the infrastructure here because I realized in reading people's critiques of all this stuff, like, it's just some it's the mix of old and new tech that, like, I didn't really fully understand that, Like, the Go application is actually running on our Fargate instances, and the SSH session just, like, proxies the input, output, basically. Right?
Dax:Mhmm.
Adam:Yeah. So it's kind of a mind bender when you're used to just like a traditional web application, like a normal web architecture. Like, thinking about this app and, like, where everything's running and maybe it wasn't hard for you, but it's, like, keeps breaking my brain a little bit.
Dax:Yeah. It's confusing because I think the model is so we're used to having a browser that, like, downloads stuff and runs stuff off of our machine.
Adam:Mhmm.
Dax:But this is more like someone showing you a video feed of a browser in Yeah. The cloud.
Adam:Yeah. It's like it's like an old, like, mainframe where there's, like, terminals connect. I mean, it's exactly that. Right? Like Yeah.
Adam:Where the thing is running on the other thing, and it's just literally sending you the display and the input output. It's like, there's another parallel that escaped me just now. Oh, it's like when, Google did that Stadia thing. Like, it's kinda like that model. It's like we're running the GPUs in the cloud, but then, like, just sending you everything so that you can interact with it.
Dax:Yeah. And there was even that, mighty browser thing for a little bit.
Adam:Oh, yeah. So that's actually
Dax:a really crazy story. So, it was one of those things that Hacker News hated. So the idea was it's a browser that's actually running entirely in the cloud, and the client application is just, like, you know, a shell. It's like a video feed.
Adam:Mhmm. So they
Dax:put all this work into, like, using all this, like, crazy compression and lowering the latency. And people were like, this is a really good product. Like, I can have, like, a 1000000 tabs open even on my, like, slow computer and, like, it worked great and solved the real problem. But then the m chips came out, and that was actually what killed them. And it made it so, people's computers were fast enough again.
Adam:Yep.
Dax:And they, like, abandoned the the thing, and now they pivoted to another pretty cool product, actually. It's like, it's like they're rethinking what Photoshop would be like if
Adam:Oh, really?
Dax:Sort of AI first.
Adam:The the people that made Miami the browser, that's what they're doing now? It's Suhail or Suhail. What's his name? I was is Suhail or Suhail? About him on here before.
Adam:Suhail.
Dax:But he's a mixed panel founder. Right?
Adam:Oh, right. Right. Mixed panel.
Dax:Yeah. To Hao. So how Doshi yeah. Yeah. Yeah.
Dax:But, yeah, it's weird that, like, you they got killed by
Adam:By computers being cast. Would have never
Dax:bet that that would yeah. It's like they they just got faster and they fixed the issue.
Adam:Interesting. I've never I've never once felt like I had too many tabs open. But I've always used, like, very powerful machines, I guess.
Dax:I never have more than a couple of I'm, like, constantly killing all
Adam:my tabs. Theo say that on Twitter. You just kill them. You just don't like
Dax:Well, the thing he was quote tweeting was, like, someone being like, I lost a 1,000 tabs. That was down. Yeah. What the
Adam:hell? Way you could actually keep track of a 1,000 tabs. But I do have this, like, sense of dread when I close the tab. Like, I'm gonna need that one later. Like, I'm gonna need it's like cables in a bin.
Adam:It's like, I'm gonna need it someday. And I'm gonna be like, where did that go?
Dax:That's really crazy.
Adam:I got rid of it.
Dax:Because I totally get the cable thing, so I can relate to exactly that feeling. For some reason, it does not show up for me with the tabs. For me, the frustration of trying to find the tab I'm looking for, like, just dominates everything.
Adam:Think in a lot of ways, they're reminders for me. Like, every time I see the tab, I'm like, oh, yeah. I need to do that.
Dax:I see. The source of anxiety.
Adam:Yeah. It is a source of anxiety. So is coffee.
Dax:Addicted to it.
Adam:Yeah. I don't know. Also addicted to it.
Dax:How much coffee have you drank? Because you you you're not really a coffee drinker.
Adam:I'm I wasn't a coffee drinker for a couple years. And then we started a coffee company, and I'm back on coffee. I've got the whole setup, just like yours. It's like Yeah.
Dax:You got that's how you got the ode fellow.
Adam:The fellow stuff. Yeah. I got the the the water kettle thing. I got the pour over thing. Yeah.
Adam:All of it. I've just been having, like I always just have, like, one large coffee in the morning. Like, a 20 ounce. You know what I mean? Like, the whole deal, the full pitcher.
Adam:So I have one of those every morning, and I've been having decaf after that.
Dax:I was asking Lizzie yesterday. I was like I was like, what other products do you wanna have, like, wholesale access to? Because now we can just get coffee at probably, like, half the price that you we'd normally pay for. Mhmm. That's pretty useful.
Dax:And I was like, man, we should get to, like, the paper towel game or something because I would love
Adam:Save some money.
Dax:Wholesale prices on paper towels.
Adam:Developer themed paper towels. Could be a thing.
Dax:We'll see. Toilet paper.
Adam:Yeah. Toilet paper. Oh, there's some jokes there for sure.
Dax:That's another little thing that I like about like, one this is, like, such a simple concept, but when it clicked for me, it was like I just found it so interesting. Like, you know how sometimes when companies mess up, they'll give you, like they don't give you money back that they're not like, here's $25 we messed up. They're like, here's something like, here's a coupon where
Adam:you can
Dax:claim $25 a product. Yeah. Yeah. Yeah. That makes total sense because $25 a product to the customer is, like, only, like, you know, $12 a product for that.
Dax:And so they're actually, like they're, like, they can kinda give
Adam:a big advantage that's made up.
Dax:Yeah. I love that concept. And it's, like, it's so simple and maybe, like, not that interesting. But for me, I just found it like it's, like, so counterintuitive. Like, it feels like you're getting $25, but they're actually only giving you 12.
Adam:Yeah. There's been a lot of, a lot of little, like, brain tickling moments with this business. When you're used to just doing, like, software stuff, the physical world stuff just introduces all kinds of or just like ecommerce, I guess. This problem space has all these different, like, interesting ideas that you just oh, you can just do that. Like but the example I think of is the boxes that we ship them in cost, like, a dollar, like, a little over a dollar for each box.
Adam:And it so it was like, you we just add it to the shipping cost, like, shipping and handling. That's what handling is. Like, oh,
Dax:we could just do that.
Adam:We just, like, add a dollar. I mean, like, you're paying for the box. That's amazing. I don't know if I wasn't supposed to say that. Was that, like, secret?
Dax:No. No. No. It's fine. It's it's funny because, yeah, that's another thing I was looking at.
Dax:I was like, everyone's mental model is there's a price of the product and there's the price of shipping. And, like, everyone knows that there's these two components, and they mostly evaluate whether the price of product is worth it. And then Mhmm. The shipping, maybe sometimes it's it's a lot. But for the most part, they're like, okay.
Dax:I live here and it cost more to get here, so whatever. They don't think too hard about that side. Yeah. But nothing is stopping you from distributing, like, $3 from the price of product to the shipping bucket. Right.
Adam:You know?
Dax:Like and, like, I'm sure companies do that all
Adam:the time. Marketing.
Dax:Yeah. Exactly. It's like you're it's just one price, and they split it in 2 ways where maybe it seems more amenable to you. I think Uber Eats does this a lot. And I have, like, no clear confirmation of this, but they basically give out $5 off, $5 off, like, left and right.
Dax:There there's, like, so many ways to get $5 off. But I noticed that when you use a $5 off thing, weirdly, one of those variable prices, like, the base price is, like, $4 higher than I'd normally expect, and they subtract $5 off of that. Well, that's dirty.
Adam:Is that dirty?
Dax:That's dirty. That's dirty.
Adam:That's dirty.
Dax:That's definitely dirty. But, like, I'm, like, I'm pretty sure they just inflate the price whenever you use a coupon so they can break that down to
Adam:Oh, no. I wouldn't put it past them for sure. It's
Dax:just like little things like that show up.
Adam:Yeah. Yeah. It's fun. I don't know. It's fun to do something different.
Adam:If you've only ever done software development, I encourage you. Start a little side hustle where you sell something, physical thing.
Dax:It's also funny how mistakes, cascade in ways that they don't in software because everything's virtual and you can, like, kinda undo things without any cost.
Adam:Yeah. Like custom tape or a lack of lack of boxes or shipping paper. Well, yeah.
Dax:It's like we had this weird cascading issue where, initially, we bought 2 size boxes, but then one of the box sizes was too small. Mhmm.
Adam:So
Dax:we decided to ship everything in the bigger box. But that means we need a lot more packing paper because we're just putting one bag of coffee in that bigger box. So we ran out of packing paper. So that means we have to order more packing paper. And then that was, like, kind of slow to deliver, which means we can't pack anything else until the packing paper shows up.
Dax:And then, like, even the reason the box is too small, it's like we thought about, okay, let's make sure the coffee fits, but we didn't think about, okay, does the receipt fix but fit? But then it turns out that we never intended for the receipt to go out in the box Yeah. Because that was just for the in person orders. But the receipt looks really good in the box, so we wanted to actually Hey.
Adam:We have 500 of them. We gotta do something with them. So
Dax:Yeah. Exactly. So
Adam:Yeah. The ripple effects are interesting. By the way, there's more, paper and boxes coming today after waiting on us.
Dax:Now we have an overload of paper too. Like
Adam:Oh, no. Too much paper.
Dax:Yeah. Because I because I ordered I found, like, another place, and they, like, got some stuff to us overnight. Because we the other issue is me and Lizard Oh,
Adam:yeah. You're going as well.
Dax:Graduating. Yeah. They're leaving Friday night, so let's get everything done today. So
Adam:all the boxes are going out today for the new orders?
Dax:Yeah. So we shipped half so far. I think we have another 100 we need to do today. Yeah. And then, and then we'll do it.
Adam:And then the nil blend, run is over.
Dax:We'll be over, and we'll never have it again.
Adam:If you ordered nil blend, congratulations. You will be one of the few that ever owns that blend. We're retiring it. It was our our kickoff. And new things, bigger, better things coming.
Adam:Maybe not better. Bigger?
Dax:No. Better. Always better.
Adam:Yeah. Better. But I want people that bought nil to feel good about it. Like, it's a good blend.
Dax:Oh, that's true.
Adam:It's a good bean. Good roast. You know?
Dax:The, the other thing that I love seeing, and this is a new experience for me, was when we were when it said sold out, there was a bunch of messages of people being like,
Adam:no.
Dax:I missed it. Like, and they're, like, upset.
Adam:Yeah. And That software never sells
Dax:out. Good.
Adam:It's like software never sells out. That's like a new experience. Exactly. You can just, like, run out of things if you're selling physical things.
Dax:That's a good tweet. I wanna tweet from that SC account.
Adam:Oh, yeah. We're sold out of SC. Yeah. Create some hype.
Dax:That was cool. Also, seeing all the addresses and, like, seeing, like, the whole like, it's so tangible.
Adam:Like Yeah. These are you
Dax:see all the places that people
Adam:are going. Really you see the impact you're having on someone's life. Like, they're gonna receive this box, and then they're gonna consume the thing in that box into their bodies. That's interesting. I hadn't actually put that together.
Adam:Like, we're selling a thing that people will literally In
Dax:their bodies.
Adam:Yeah. It's kinda wild.
Dax:We're in you. Prime has licked every bean. People will still ingest it. People will believe that. He didn't really.
Dax:He did. He didn't. He didn't. He he licked every bean
Adam:every single one. I wanna be clear here that he didn't. Legal is letting me know that we need to.
Dax:But but But he did. But he did.
Adam:It is fun to to be doing this with Prime and Teague. It's funny, like, the a little bit of the origin story. Can you remember how this all started? I think I was the last to come in, like, the last to be looped into this. So could you tell, like, the origin story?
Adam:I've never heard it. Why why are we doing this?
Dax:How did it start?
Adam:The coffee thing? Of the company, terminal. I might have just forgot. Maybe I was involved early and I just don't remember. It's so fuzzy.
Adam:Right?
Dax:Yeah. I guess it always is like that.
Adam:We had this little moment and it's like looking back is like, wait, how did all this come down? Like, we've obviously been working for a bit of I do
Dax:I I do remember the details. So I think I remember the exact exact beginning. So
Adam:Okay.
Dax:Prime tweeted a long time ago, like, hey. I'd love for a coffee company that sponsored me or something like that.
Adam:Mhmm. And I
Dax:messaged him because I knew 2 people that had coffee roasters. Mhmm. And, the one we're working with now initially, I approached them because they sell the coffee already. So I just, like, oh, do you guys wanna do, like, a partnership with Prime? Yeah.
Dax:And they didn't like it. It didn't really immediately click for them. So they were like, oh, can we do some kind of, like, like, rev share thing, which, you know, it just just, like, wasn't interesting to him. Yeah. Then he he talked to me about, like, actually making, you know, his own brand.
Dax:I was like, oh, yeah. We can definitely do that. And then that's when we looped everyone in, like you and TJ. And we started progressing. And then Cometeer reached out to Prime being, like, hey.
Dax:Like, let's do it. And Prime loves Cometeer. And he was, like, okay. Sorry, guys. I think I'm gonna, like, go with this offer because it's right there.
Adam:That happened twice. Right? Did it happen twice?
Dax:I do maybe
Adam:Am I remembering wrong that he he he was like, okay. Sorry, guys. It was like the day after we all kinda, like, were like, let's do this. He's like, sorry, guys. Commentary approached.
Adam:I'm I'm gonna do that. And then it was like, did it kinda revive again and then die again? I feel like it happened twice.
Dax:I think there was 2 there were 2 thing. I think commentary was the second one. I don't remember what the first Maybe
Adam:there's something
Dax:else for sure. Was. There was something else. But, yeah, then he came back 2 months later being like, okay, this commentier deal sucks. Like, like, something like 40¢ per sale or something like just, like, basically not worth it.
Dax:So, yeah, even though he really liked commentary. I think commentary, everyone loves it. Right? I don't even know what it is. Is it, like, some kinda, like
Adam:I I don't know.
Dax:Is this just normal coffee? But or no. I think it's, like, some other thing.
Adam:Some other thing? I think they're like chemists or something. Right? Like Yeah.
Dax:It's like it's like they invented some way to, like, deliver coffee. Yeah. It's like these pods
Adam:in the evening. Instant coffee that's I don't know.
Dax:Oh, okay. So the I mean, it look it looks like they have, like, people like Seth Rogen. Like so I get why they didn't get Prime, you know? Yeah. The Seth Rogen deal.
Dax:Yeah. So then but then he came back to us, and then we're like, okay. Let's do it. Okay. Then let's do it for real.
Dax:And then I think I think that was that was really it. But we just kept coming more and more ideas of, like, things to sell and ways to do it. So I think that, like, kept the month and going.
Adam:So many people just think I guess there was some trend with, like, influencers creating coffee brands where they just can click a button and they have a coffee brand. And so many people think that's what's happening here. Like, we just we just, like, put our label on some SaaS service that's shipping copy. That's not what we did. And I know we said that online, but
Dax:In our in our replies, there was a CEO of one of the companies that does that. I keep that was called driply drip
Adam:Oh, really?
Dax:Something. And he was just kinda, like, talking about some of his business. But, yeah, they just, like, it's definitely a way more involved process than something that was set up for, like, inflows, like, resale stuff. We're still, like, partnering with companies, of course. We're not, like, roasting
Adam:the beans or selling roasting the beans, but we know who is
Dax:growing them. Yeah. I'm glad we're gonna be able to be able to work with my friend too. He's a Yeah.
Adam:I'm very excited
Dax:about this. Personal work with.
Adam:Yeah. There's so many little details I wanna, like, catch up on, but I also I don't know. I don't know if they're good content. I don't know. Is this podcast good content?
Adam:I don't know. People listen to us, then they're probably gonna listen to whatever we say. That's pretty, like, fun to think about. We can literally just talk about whatever we want. It doesn't matter.
Dax:We can make whoever is listening right now, we can make you listen to anything.
Adam:Anything we say. So we're gonna say some things. I have a couple questions about logistics here. Did you find out
Dax:Yeah.
Adam:Are we providing labels? Or are they taking address like, do you know that connection to them, how we're gonna hand off?
Dax:Is it
Adam:like a daily manifest kind of thing?
Dax:No. We'll we'll integrate, like, automatically with whatever workflow they have. So they use ShipStation for shipping.
Adam:Oh, they do.
Dax:So we we can just literally hit their ShipStation and and do or
Adam:Okay.
Dax:Or we can we can use our own and continue to provide labels. Like, we'll figure out the exact process, but they can do either. Yeah. Does that answer your question?
Adam:No. It does. Yeah. And, I mean, there's, like, more nuance, I guess, like, in terms of what we have to deliver to them, and how that's structured because, like, obviously, we're gonna have some blends, some different options that people can buy. But then with each blend, it's gonna be like, do you want whole bean?
Adam:Do you want coarse or fine ground? Like, a few different grind options.
Dax:Wait. We're not grinding, though.
Adam:Well, they are. The roaster does. Right?
Dax:No. No. So oh, but maybe Oh,
Adam:they can't provide?
Dax:Well, so he said they can, but he was like, it's a really messy process and, like, the quality deteriorates extremely fast.
Adam:So you're
Dax:saying you can do it if you want to, but he doesn't recommend that we do it. Really?
Adam:Because, I mean, they sell
Dax:He he doesn't love doing it. Yeah. But he just doesn't love doing it.
Adam:He doesn't love doing it. Yeah. But, like, some people won't buy coffee because they don't have a grinder and they don't wanna learn Yeah.
Dax:Or buy 1. I was talking to Liz the other day, and we have so most people that start a coffee thing, they are like, oh, we're we're gonna make, like, high quality coffee that appeals to people that are really into coffee. That's different from us. We aren't trying to appeal to people that are really into coffee. We're actually taking an existing audience and trying to get them into this new thing if they're not already into it.
Dax:Yeah. So they're like, oh, it's a good thing that people discover. Like, the way you you discovered BJJ, like, people might discover they're actually really into this thing that they hadn't discovered before. So our approach would actually be more to, like, curate everything they need to get into this.
Adam:Educate them on how to prepare good coffee, basically. Yeah. Because I agree. I would only wanna buy whole beans. Like, I don't wanna buy pre ground because it just loses the freshness or whatever.
Dax:Yeah. So, like like selling them the grinder, selling them
Adam:Oh, yeah.
Dax:Like, the filters, like all those things. My so Liz's sister works in e commerce at this pretty successful company. And she, like, told us all these, like, pretty useful things. So she talked to she was she immediately was like, you guys should just sell reusable straws. And she's like, these random, like, one off accessories end up doing really, really well.
Dax:Yeah. So that that's kinda how I think about it more. Like, if people I'd rather, like, have, like, an experience and, like, get people to buy into it than, like, cater to yeah. I like it. But going to your point, yes.
Dax:So there's, like, details about the order that apparent it seems I was looking I was also looking into, like, the because you were trying to get that printed on the label automatically.
Adam:Mhmm. And it
Dax:does seem like we should be able to do it I based off of what I also discovered.
Adam:It's our provider. I think I think there is an option. I think I found it yesterday. They call it something that was unintuitive. But I think for if we just use their ShipStation, I know that ShipStation supports it.
Dax:Okay. We we can just we can just switch. Yeah. Okay. And I think then the label will have everything they need to fulfill it.
Dax:Right?
Adam:Yeah. So that's the only touch point. Like, we literally just send labels to their thing, and it would just they just go off the label and and ship the box. Nice. Yeah.
Adam:Exactly. That's nice if if we can just do it that way.
Dax:And, obviously, we need to make sure and, like, they they offer, like, a wide range of things. Like, they can, like, own a lot of it, like, inventory management, like, all that stuff. I I don't think we've used them to that degree, but he gave us examples of how they're working with some other businesses. And
Adam:Yeah. Like, how we can kinda grow into something more like, we don't have to just do the on demand. It's like serverless. It's like we're starting out Service right now. I know.
Adam:So we can grow into, like, some EC 2 instances if we need to. Yeah. Bags that we roast for just us.
Dax:Yeah. It's exactly the same thing. Yeah.
Adam:It's pretty cool. The parallels.
Dax:Yeah. So that that's and we have to, like, ship them the bags and the boxes and Yeah. And all that. Like, make sure You
Adam:need to get that address and just update all these places. I've been shipping everything to your house. Now, I don't think we're gonna probably, like, keep doing the Amazon for, like, boxes and shipping materials. We gotta find good suppliers for that stuff. But Yeah.
Dax:He's got he's got some recommendations too.
Adam:But yeah. The, like, the labels. I'm very excited to see the packaging for our new roasts. There'll be, like we just when you have a good designer, it's just like every part of this is fun because, like, every around every corner, there's, like, new things to look at, and they're just so cool. They're gonna be, like, collector's items.
Adam:These bags, like, they're all gonna kinda, like, fit together and, like, belong to the same family, but they're gonna be all unique in their own way. I'm very excited. I'm a sucker for branding.
Dax:Yeah. We gotta make sure we save an archive on our end.
Adam:Oh, yeah. Like, one of each. Yeah. Like, we have a version of each. Yeah.
Adam:Good call.
Dax:Yeah. Yeah.
Adam:Yeah. Yeah. Yeah. Anyway, I'm I'm so manic right now. I'm trying to really, like, hold back because, I'm just sleeping very little.
Adam:I'm drinking coffee. I have a lot going on outside of this too. I mean, as you do, it's like there's so much to juggle right now, and it's, it's that very exciting cycle of death where I'm too excited to sleep, and then, I just fuel up on coffee. I get a ton of stuff done, and then I crash at night, and then I barely sleep. It's just a it's a bad cycle.
Dax:I, I've been sleeping normally.
Adam:I've been
Dax:waking up normally.
Adam:You don't drink coffee. I'm so jealous.
Dax:Flat. I'm just like this all the time.
Adam:I'm just an addict again.
Dax:Most people are like you, actually. I mean, not I think you you have, like, a extreme. You take it to an extreme. But most people are like because Liz is also very, like
Adam:Yeah.
Dax:Up and down.
Adam:Like, I haven't had my coffee. It's just like every name in the world is like, we're all addicted to this drug.
Dax:Well yeah. So, Maher also told us that coffee is the 2nd most traded commodity after oil.
Adam:Wow. That's so cool.
Dax:And, We're
Adam:like oil tycoons, basically. Well,
Dax:the the thought I had after was, like, that's crazy. But then I was like, oh, I guess that's just what happens when you have, like, a drug that's legal.
Adam:It literally is a drug that's legal.
Dax:And And, like, it's it just embeds in every part of the world. Yeah. You know?
Adam:It's funny, though. Like, I had this thought on the walk I took yesterday, which is, like, are we drug dealers? Then I thought like, no. It's, like, socially accepted. So drugs there's, like, a connotation with drugs that, like, you're doing a thing that's, like, against societal norms.
Adam:So even though it basically is a drug from, like, a physical standpoint, like, it you get addicted to it. It has crazy psychological effects. Even though that's all true, because it's, like, everyone I know and love consumes it, it's different. It's not heroin. You know what I mean?
Adam:Like, it's different when it's socially acceptable.
Dax:Well, I have a different
Adam:perspective on that. It's not different. We're all just addicts. Sorry.
Dax:Because I don't drink coffee, I, of course, wanna take the position that you're all drug addicts.
Adam:We are. I mean, basically
Dax:not because I'm better than all of you.
Adam:Do you think there's anything to what I'm saying, like, that there is a difference?
Dax:Yeah. There clearly is a difference. Like, I mean, the difference ultimately is arbitrary. Like
Adam:It's arbitrary. It's like social.
Dax:Things are okay with some things. But on other hand, like, it does make a difference.
Adam:Yeah. It's a soft difference, but it's a it's a difference nonetheless.
Dax:But, like, what is this question initially? Like, are we drug dealers? Is that, like, a question you
Adam:just said? People people said that, like, online. I mean, it's it's like a natural reaction. Like, oh, you're selling coffee. You're a drug dealer.
Adam:There's been a lot of marijuana.
Dax:Serious thing, or is that
Adam:a joke? No. It's like a joke. And then like I said, I was I was getting high on my own supply drinking this coffee, and people are like the Scarface memes and stuff. Like, it's like
Dax:Yeah. But don't you want to be a it's like you're looking for reasons to make us not drug dealers or not. I'm like,
Adam:it's awesome.
Dax:I'm like, I wanna be No. My Skarbit is awesome. I posted that that push it to the limit video before it went live.
Adam:Exactly. No. There is something about, like, you've talked about the Kamado Joe thing. There's something it's scratching for me, which is, like, I've gotten this in the software side too, but it's different. It's like this feeling of like, literally, our whole goal is just to, like, delight people.
Adam:It's like 5 people channeling all their energy towards, like, just like sparking a little joy in people's day. You know what I mean? Like, something about, like, they're gonna make this coffee and enjoy it. And, like, the memes that we're bringing into it, it's like we're mold we're melding, like, tech meme culture with this daily habit that's so enjoyable. Something about that, you feel like Santa Claus a little bit.
Adam:Like, I'm just, like, making people happy, and it's nice.
Dax:Yeah. I definitely feel that, but I think I I miss out on a portion of it that the rest of you feel. Because I know, like, the ritual of making coffee every day is, like, a very
Adam:Mhmm.
Dax:Like, deep thing for people. And, like, all the smells, the feels, like, all all of that.
Adam:And you're missing that part. You can just, like, watch Liz.
Dax:This doesn't do it for me. It doesn't do anything
Adam:for me. It's so interesting that Liz drinks coffee. Like, the I I can't imagine, like I mean, Casey, she drinks decaf with me because I'm drinking coffee again. But it would be hard. It's it'd be like one spouse having, like, a serious dietary restriction, the other not.
Adam:I feel like one spouse not drinking coffee and the other drinking coffee, such an interesting, like, that you're not tempted at all. You just, like, watch and you smell it and you're like, nah.
Dax:I think it smells great. I just do not like the taste. I just do not like the taste.
Adam:Objectively, you're on the right. You're in the right there. I mean, like, everyone adapts it.
Dax:It tastes like it tastes like dirt water.
Adam:I mean, it really does. Like, this is not a thing that people selling coffee should say out loud, but, like, it really is objectively terrible. And then you get to where you love it, and you're, like, why do I like this? Why do I like the taste of this bitter hot drink that, like, scalds my mouth? I don't know, but I do, and I just keep doing it.
Adam:It's the caffeine. It's the addiction. Whatever. Drug.
Dax:That's amazing. I truly am better than everyone else.
Adam:You really are. Look at that self control. I I really have to pee now. Again, coffee. It's like amplifying that urge a lot.
Adam:Pee
Dax:and poop, I imagine. Yeah.
Adam:Yeah. We're not gonna go into that,
Dax:but,
Adam:someone's talking about that being a feature on the Internet.
Dax:That was me. Trash.
Adam:Oh, I was
Dax:gonna tweet it. You're welcome.
Adam:Yeah. Exactly. Get back to it. We got stuff to do. We gotta sell more coffee.
Dax:Enjoy your mania.
Adam:Yeah. Thanks. Alright.
Dax:You too. See you. See
Adam:you.
